Stir, Neocon campaign

Commissioned by Stir to create images of their smart desk for a web-based campaign leading up to NeoCon, Angie photographed this interactive, customizable desk in some of Chicago’s most iconic locations.

Given that NeoCon is North America’s largest interior show meant to showcase innovative products for commercial and residential use, the goal was to showcase the Stir desk in the same way.

By choosing architecturally significant locations to play off the desk’s design, and processing the images in black & white to maintain focus on the desk, you see its tour throughout Chicago before taking up residence in the Merchandise Mart.