Pareidolia

"One should not only photograph things for what they are but for what else they are."

- Minor White

Project Statement

Pareidolia: the tendency to perceive a specific, often meaningful image in a random or ambiguous visual pattern.

In architecture and design, we’re conditioned to interpret buildings as complete forms. But in doing so, we often overlook the individual components that carry emotion, meaning, or memory. This series shifts attention back to those subtle, often missed moments – inviting a more intimate relationship with space and light.

The images in this series are rendered in black and white to strip away the distractions of color and to heighten the viewer’s sensitivity to form, light, and texture. Emphasizing the fragments of space that reveal their own quiet narratives. Removing color invites a more contemplative engagement with the image, allowing patterns, shadows, and structural rhythms to emerge with greater clarity, encouraging viewers to look more closely, slowly, and intuitively.

Each image isolates a pattern or form that suggests something recognizable – to me, often a resemblance to something in nature. However, I encourage viewers to bring their own interpretations, to consider what familiar object or emotion emerges from the abstract. What do you see when you look closer?

Ultimately, these images ask us to reconsider how we move through the built world – and what we choose to notice. By celebrating the poetic potential in what hides in plain sight, I hope to foster a deeper appreciation for the quiet beauty embedded in the everyday.