Pareidolia

The tendency to perceive a specific, often meaningful image in a random or ambiguous visual pattern

Project Statement

Pareidolia: the tendency to perceive a specific, often meaningful image in a random or ambiguous visual pattern.

Growing up I spent my days immersed in nature…building forts in the woods alongside creeks in the summer and out of snow in the winter. Creating a built environment out of nature. Today, I reimagine that natural world of my childhood in the built environment of the city I live in and others I visit.

While I perceive something in nature, I invite you to consider what recognizable shape or object you see in these ambiguous patterns.